Cases | Xiamen Zhenyoudaolv Technology Co., Ltd.

Cases

Each case states three things: what the client was up against, what I did, and what happened. Numbers and sources can be checked.

Wang Qingwen · over ¥100M in signed cases from short video

Delivered

What he was up against: no shortage of expertise, no shortage of views — and no enquiries. The videos were suits, bookshelves and recited statutes.

Who the client is: ten years focused on enforcement, a 26-lawyer team, an in-house unit of former military police, over 1,000 clients served and 340 million RMB recovered (figures provided by the lawyer).

What I did: dropped the staging and the teleprompter and put the camera into real enforcement work — visits, bank record pulls, face-to-face negotiation. Structurally, the first two seconds lead with the result and each segment's ending becomes the next segment's headline.

What happened: 20 videos over 3 months, zero paid traffic, over 100 million yuan in signed case value. Confirmed by Wang Qingwen himself in an interview video.

Process data: a single video brought in 88 enquiries with roughly 18 million RMB in claim value; follow-on cases from those connections added up to about 30 million RMB. The client mix ranged from a labour contractor signing at 400,000 RMB to claims in the tens of millions. Delivery carried a six-person enforcement unit and a twenty-person back office — when enquiries surge, one to two weeks are needed to absorb them before quality holds.

Enforcement 20 videos / 3 months Zero ad spend ¥100M+ signed

Director Wu Hongbin · case-acquisition platform

Proposal delivered

What he was up against: a firm director wanted a case-acquisition platform of his own. The prevailing approach in the market was copying viral scripts — nothing distinguishable in the video, interchangeable whoever filmed it.

What I did: original from the ground up. No script — unscripted tea-room interviews draw out the lawyer's real professional judgement — and then the sales logic embeds a conversion funnel into the content structure, so every video carries a next step.

What he says: Director Wu has repeated this in public, in the lift, in the office and at team events: "Our videos are all original, and dozens of peers on the platform have come asking how, because everyone else copies viral scripts and has no distinct personal IP."

Where it stands: the interview films and behind-the-scenes footage are ready; nothing has been uploaded to short-video platforms yet.

All original Next step built in Peers asking

Read the full strategy →

Case study

Xinhai Case Platform · Wu Hongbin's personal IP strategy

Selected pages from the original proposal. They explain "proposal first, camera second" better than any description could.

Client: Wu Hongbin, founder of the Xinhai case platform, a post-90s airborne veteran. The platform connects over 20,000 active lawyer nodes nationwide, dispatching locally at zero travel cost with local knowledge of the courts.

Need: the platform's lawyers are loosely affiliated, with no contractual hold. It needed public content that makes the platform's strength and business judgement legible.

Delivered: a personal IP strategy proposal and a five-episode short documentary plan.

Cover of the IP strategy proposal for Xinhai founder Wu Hongbin — Proposal cover. The proposition is a nationwide judicial resource network ten years in the making.

Market reality and the way through: informed lawyers and large clients distrust legal influencers — Audience defences are high. Credentials, anxiety and staged drama all fail here; the way through is de-escalation and hard evidence.

Three sides of the character: veteran, Minnan entrepreneur, non-lawyer operator — Three sides to the character, each backed by a real behaviour rather than an adjective.

How this proposal differs from conventional legal IP across visuals, content, delivery and trust hooks — Difference from conventional legal IP: visuals, content, delivery style, trust hooks.

Single-camera 4K filming method with three lossless crop sizes — Filming method. One camera, three shot sizes produced by lossless crops, no re-recording.

Endgame: a nationwide judicial collaboration network with over 20,000 lawyer nodes — The endgame is not an account. It is a nationwide judicial collaboration network.

Where it stands: the strategy proposal, episode matrix and filming plan have all been delivered; interview films and behind-the-scenes footage are ready but not yet uploaded to short-video platforms.