一个案源新媒体操盘手的心智框架
Working notes on the framework behind operating case-flow media for lawyers: why broad traffic is a trap, why high-value cases are the right target, and why real casework beats polished packaging. (In Chinese)
Research
The unfinished part: methods still being tested, attempts that failed, judgements revised more than once. Day-to-day updates live on WeChat Channels (法师吴大帅).
An automated workflow for directing, filming, editing and IP
One video broken into stages: the rough cut carries picture and original audio only, subtitles wait until breathing is locked, and packaging is its own layer. Repetition goes to tools; judgement stays with people. The work in progress is making those four stages feed each other.
A short-film plan: what a real proposal looks like
What gets delivered isn't an outline. It's layered: first the theme and the episode matrix (each episode its own proposition, each locked into the others), then the character definition (every claimed trait paired with a real behaviour that proves it), and only then the filming method.
One hard rule on the audio — zero re-recording. The interview audio is used as recorded; every "um", "ah" and "right" stays. Anyone who edits knows those pauses are awkward to cut, which is exactly where the credibility lives.
One camera only, then lossless crops in post produce three shot sizes: medium to set context, tighter to deliver a figure, close-up for emotion. One person, one phone, commercial documentary quality — that is the single-operator TVC.
An early filming-method proposal
Written before the first video was shot: topic criteria, audience insight, content structure. Several judgements still hold — with high-value decisions, stirring emotion doesn't close, rational persuasion might; short content chasing only completion rates earns traffic but no persona, and traffic stops the moment paid promotion stops.
Behind the scenes of client work
This is the most important source material on the site: on-location shoots, gaps between interviews, rewrites and mistakes — cut into short pieces for each platform and gathered here. Footage is being organised.
Long-form articles on WeChat
Vertical long-form writing on the 法师吴大帅 official account, for example:
- 每个人都该有的获客模板，律师也是人
- 素人从拍视频到收钱需要几步？
- 律师打造 IP 做自媒体的一张表技巧
- 帮律师打造 IP 的一天
Note
How the videos are hosted
Episodes are uploaded to Bilibili and embedded here. Zero cost to start, and no bandwidth taken from the server.
Later they move to Aliyun Object Storage + CDN with hotlink protection, so playback stays on this site, carries no third-party watermark, and costs only what the actual viewing traffic costs.
WeChat Channels content cannot be embedded in a web page — it has to be watched inside WeChat. The channel is 法师吴大帅.