I'm Wu Dashuai. I build personal brands for lawyers and turn real, unglamorous casework into a steady flow of clients. I also write down, in public, how I got here.
These figures come from one specific case. They are a record, not a marketing claim.
Source: confirmed by Wang Qingwen himself in an interview video (WeChat Channels, 法师吴大帅). This is the total signed case value — it is not a claim about any individual outcome.
Laid off at 45, three stalled years, a second-hand phone. What this site really wants to keep is how that road was actually walked.
Standing still
Busy every day, nothing growing. The root cause wasn't ability — it was running inside someone else's rules and scoring someone else's points.
Starting with a thousand words a day
Not for readers — as evidence that today was finished. Order came back first; content came after.
20 videos in 3 months, over ¥100M signed
The route is repeatable — it rests on a set of judgements you can state plainly, not on talent.
There are also eight sentences I kept running into: read on →
What the client was up against, what I did, and what happened. Numbers and sources included.
An enforcement lawyer whose videos were suits, bookshelves and recited statutes — views, and no enquiries. We moved the camera into real enforcement work: 20 videos over 3 months, zero ad spend, over 100 million yuan in signed case value.
Read the case →Peers were copying viral scripts with nothing distinguishable in them; he went original from the ground up — no script, interviews that draw out real professional judgement, and a conversion funnel built into the content structure. As Director Wu has put it publicly several times: "dozens of peers have come asking how."
Read the case →One person is a whole case-acquisition team: positioning, content, filming, conversion — no large crew, no paid traffic. The course is open nationwide; long-term work prioritises Fujian's Minnan region.
Where you are now: You can talk about every case, yet a year passes with a handful of videos — and nothing that sounds like you.
One advisor, one lawyer, from positioning and topic selection through filming to conversion. You don't build a team and don't need to understand short video — you appear on camera and practise law.
See the detail →Where you are now: A year of publishing: views, and no enquiries.
Decide who you solve what problem for, and why you, before talking about content. Output: target audience, content pillars, topic direction, and the lines not to cross.
See the detail →Where you are now: Someone is filming, but every piece looks different, and it collapses when they leave.
Turn topic bank, footage library, script templates and editing stages into one reusable system, so output doesn't depend on one person's memory.
See the detail →Where you are now: You freeze on camera and a read script sounds like a broadcast.
No teleprompter, no staging. Questions draw out the lawyer's real professional judgement and emotion; on set we do only two things — ask the right question, hold the frame.
See the detail →Where you are now: You want your own team to run it and do not know where to start.
Open to lawyers nationwide; coming to Xiamen to film in an apprentice format is strongly recommended — it beats any lecture.
See the detail →The unfinished part: methods still being tested, attempts that failed, judgements revised more than once.
Working notes: why broad traffic is a trap, why high-value cases are the right target, and why real casework beats polished packaging. (In Chinese)
One video broken into stages: the rough cut carries picture and original audio only, subtitles wait until breathing is locked, packaging is its own layer. Repetition goes to tools; judgement stays with people.
[To be filled] On-location footage from shoots and client work is being organised — the parts that never make the cut but show how the work actually happens.
Vertical long-form writing on the 法师吴大帅 official account: case acquisition, content systems, and the specific moves lawyers make when building an IP.
More on the research page →Founder of Xiamen Zhenyoudaolv Technology Co., Ltd. Lawyer IP operator. Former Head of New Traffic at Hutouju.
Building lawyer brands — and my own record
Working with lawyers in Fujian to turn client acquisition from luck into a repeatable process, while publishing my own path online.
Enforcement lawyer project
20 videos, 3 months, zero ad spend, over 100 million yuan in signed case value.
Head of New Traffic, Hutouju
Owned new-traffic growth and ran the full content-to-conversion loop. That experience is the foundation of how I work now.
Laid off at 45, restarted from zero
Three years stuck. Writing every day and a second-hand phone pulled me back — and started everything that followed.
Building a lawyer's personal brand isn't about making someone famous. It's about making them trusted. Legal services are a high-ticket, low-frequency, anxiety-driven purchase — clients aren't buying credentials or eloquence, they're looking for evidence that this person really does the work.
So the method is unfashionable: no staged sets, no scripts, no rented bookshelves. Just shoot the real work. And go after high-value cases — a video about a small filing and a video about a hundred-million-yuan case cost the same effort, so do the latter.
The company is Xiamen Zhenyoudaolv Technology Co., Ltd. The domain takes the sound of 真有到律 as "youdaoli" — which also means "that makes sense". Two readings, both intended: lawyers should get clients the right way, and the way should make sense.
Ongoing long-form writing on lawyer IP, case acquisition and content method, published on the 法师吴大帅 account — from "how many steps does it take a beginner to get paid from video" to "a one-page technique sheet for lawyers doing self-media".
[To be filled] Reading notes are being organised and will live here. This layer is where the judgement comes from — it doesn't compress neatly into a checklist.
"20 videos in 3 months, not a single yuan of ad spend, and over 100 million yuan in signed cases."
Wang Qingwen (王庆文), enforcement lawyer
Source: interview video on WeChat Channels 法师吴大帅
"Our videos are all original, and dozens of peers on the platform have come asking how, because everyone else copies viral scripts and has no distinct personal IP."
Director Wu Hongbin
Said publicly several times — in the lift, in the office, at team events
Wu Dashuai (吴大帅), known online as 法师吴大帅, is a lawyer-IP operator based in Xiamen, Fujian, China, and the founder of Xiamen Zhenyoudaolv Technology Co., Ltd.
Topic selection and filming, editing and packaging, lead acquisition from public platforms to private channels, and the design of the consultation-to-retainer process.
Yes. It's the result of a short-video project for enforcement lawyer Wang Qingwen: 20 videos over 3 months, no paid traffic, over 100 million yuan in signed case value, confirmed by the lawyer himself in an interview video.
The current client base is mainly in Fujian and the working language is Chinese. Cross-border projects for Chinese lawyers are welcome — this English page exists for those conversations.
Start with your situation: what you practise, what footage you have, and what you want to happen. If it's a fit we'll talk; if it isn't, I'll tell you straight.
WeChat: scan the QR code
Official account / Channels: 法师吴大帅
WeChat contactThis site is the source of truth. Platform accounts are distribution only — if an account runs into trouble or a rule changes, people can still find me here.
More channels can be added as they come online. Keep the display name consistent across platforms — "Wu Dashuai (吴大帅) · Lawyer IP Operator" — so AI systems recognise them as one person.
